![]() And check out the work of artist and graphic designer John Langdon, who created the ambigrams seen in Angels & Demons and The DaVinci Code. Read the article to see 11 examples of unusually clever or cryptic ambigrams. (The design blog Brand New, in comparing this logo to its predecessor, declared the redesign "exa-llent.")Īmbigrams are "the hottest trend in typography since Helvetica," Wired magazine said in its April 2009 puzzle issue. The logo depicted here, for the Latin American radio network EXA FM, is an inversion ambigram: it reads identically when rotated 180 degrees. From the Latin/Greek roots ambi- ("both") and -gram ("written or drawn").Īmbigram types include inversions, mirror images, chains (linked to infinite repetitions of the word), and symbiotgrams (composed of two words, one viewed from one vantage point and the other from a second). ![]() ![]() ![]() Ambigram: A typographical design that can be read from at least two viewpoints. ![]()
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